Coldplay bested by Willie Nelson Chipotle Ad

14/02/2012

It was not a tough act to follow: A too-long Coldplay performance that made all but the band’s biggest fans yawn. But Coldplay’s Grammy performance was quickly followed up by a better one — a Coldplay song, “The Scientist,” covered by Willie Nelson, in a commercial for Chipotle.


The commercial actually debuted online in August, but the contrast of it following a Coldplay performance was a stark one: Grammy viewers tweeting along called it the best Grammy performance, even though it wasn’t even part of the show.

Chipotle encouraged viewers to download the song on iTunes, with proceeds benefiting the Chipotle Cultivate Foundation. The two-minute-long commercial, which is the company’s first national television spot, highlighted Chipotle’s sustainable farming practices.

Some fan reactions:

• Best #Grammy performance? That incredible @Chipotle commercial featuring Willie Nelson covering @Coldplay's The Scientist. Wow.” — @brewhouse

• “Coldplay-based Chipotle commercial > actual Coldplay performance. #Grammys.” — @poniewozik

• “Willie Nelson makes everything better. Including Coldplay songs. #chipotlecommercial.” — @TexasHumor

The commercial was named AdWeek’s second-best commercial of the year. See it in full:

 


News Archive

All Aboard For The Country Artist Cruise (20/10/2014)
Legendary Musician and Singer-Songwriter Paul Simon Headlines Phil Everly Benefit Concert in Nashville Proceeds to support the COPD Foundation (20/10/2014)
Get into toe-tapping fun at Munna Creek (20/10/2014)
Country star Lindi Ortega gets Out On the Weekend Read more: http://www.smh.com.au/entertainment/music/country-star-lindi-ortega-gets-out-on-the-weekend-20141017-117rnf.html#ixzz3GfEDqEir (20/10/2014)
Country music star George Canyon named anthem singer for Calgary Flames (20/10/2014)
Canadian country musician Lynne Hanson plays at Dove Cottage in Debenham (20/10/2014)
Country fest is Ipswich’s time to rock (20/10/2014)
Sundy Best To Release “Salvation City” Dec. 2nd with Pre-orders Now Available (20/10/2014)
Charlie Worsham Continues “Powerful” Performances on Kip Moore’s CMT On Tour 2014: Up In Smoke (20/10/2014)
Jason Aldean's Old Boots, New Dirt Is Nation's Best-Selling Album (20/10/2014)

 

Older News Items