Coldplay bested by Willie Nelson Chipotle Ad
It was not a tough act to follow: A too-long Coldplay performance that made all but the band’s biggest fans yawn. But Coldplay’s Grammy performance was quickly followed up by a better one — a Coldplay song, “The Scientist,” covered by Willie Nelson, in a commercial for Chipotle.
The commercial actually debuted online in August, but the contrast of it following a Coldplay performance was a stark one: Grammy viewers tweeting along called it the best Grammy performance, even though it wasn’t even part of the show.
Chipotle encouraged viewers to download the song on iTunes, with proceeds benefiting the Chipotle Cultivate Foundation. The two-minute-long commercial, which is the company’s first national television spot, highlighted Chipotle’s sustainable farming practices.
Some fan reactions:
• Best #Grammy performance? That incredible @Chipotle commercial featuring Willie Nelson covering @Coldplay's The Scientist. Wow.” — @brewhouse
• “Coldplay-based Chipotle commercial > actual Coldplay performance. #Grammys.” — @poniewozik
• “Willie Nelson makes everything better. Including Coldplay songs. #chipotlecommercial.” — @TexasHumor
The commercial was named AdWeek’s second-best commercial of the year. See it in full:
Lisa McHugh is back on the road again !!
BRENT COBB - UK HEADLINE TOUR IN MAY PLUS FESTIVAL DATES (26/04/2017)
The State of Missouri Honors Country Legend Leroy Van Dyke With the Newly Unveiled Leroy Van Dyke Highway Sign (25/04/2017)
PLAY IT AGAIN! GEORGE STRAIT EXTENDS 2 NIGHTS OF NUMBER 1’s TO JULY 28 AND 29 (25/04/2017)
SINGER SONGWRITER FRANKIE BALLARD 2017 UK TOUR ANNOUNCED (21/04/2017)
KELSEA BALLERINI AND THOMAS RHETT TO HOST “CMA FEST 2017” SPECIAL AIRING THIS SUMMER ON ABC TELEVISION NETWORK (20/04/2017)
Country Music Hall of Famer Jeff Cook of Alabama revealed his diagnosis of Parkinson's disease today (4/11). (12/04/2017)
The Country Network Selected As Double Winner in the 37th Annual Telly Awards (12/04/2017)
PATSY CLINE’S DAUGHTER JULIE FUDGE TO GREET FANS AT PATSY CLINE MUSEUM OPENING ON FRIDAY, APRIL 7 (06/04/2017)
CHRIS STAPLETON’S FROM A ROOM: VOLUME 1 OUT MAY 5 AND NOW AVAILABLE FOR PRE-ORDER FROM A ROOM: VOLUME 2 TO BE RELEASED LATER THIS YEAR (06/04/2017)