Coldplay bested by Willie Nelson Chipotle Ad

14/02/2012

It was not a tough act to follow: A too-long Coldplay performance that made all but the band’s biggest fans yawn. But Coldplay’s Grammy performance was quickly followed up by a better one — a Coldplay song, “The Scientist,” covered by Willie Nelson, in a commercial for Chipotle.


The commercial actually debuted online in August, but the contrast of it following a Coldplay performance was a stark one: Grammy viewers tweeting along called it the best Grammy performance, even though it wasn’t even part of the show.

Chipotle encouraged viewers to download the song on iTunes, with proceeds benefiting the Chipotle Cultivate Foundation. The two-minute-long commercial, which is the company’s first national television spot, highlighted Chipotle’s sustainable farming practices.

Some fan reactions:

• Best #Grammy performance? That incredible @Chipotle commercial featuring Willie Nelson covering @Coldplay's The Scientist. Wow.” — @brewhouse

• “Coldplay-based Chipotle commercial > actual Coldplay performance. #Grammys.” — @poniewozik

• “Willie Nelson makes everything better. Including Coldplay songs. #chipotlecommercial.” — @TexasHumor

The commercial was named AdWeek’s second-best commercial of the year. See it in full:

 


News Archive

Alabama - Hall Of Fame (26/05/2016)
Final Episode of Nashville shown in US last night (26/05/2016)
BUCKLE & BOOTS 2016: FINAL LINEUP CONFIRMED FOR A BRAND NEW COUNTRY MUSIC FESTIVAL IN THE UK (26/05/2016)
Josh Kelley Returns To The UK This September (26/05/2016)
DOLLY PARTON MAKES HER KIDS' ANIMATION DEBUT AS A SINGING CHICKEN IN NEW SERIES OF PRE-SCHOOL SHOW LILY’S DRIFTWOOD BAY (26/05/2016)
BRAD PAISLEY AND CARRIE UNDERWOOD HOST “THE 50th ANNUAL CMA AWARDS” LIVE FROM NASHVILLE ON THE ABC TELEVISION NETWORK WEDNESDAY, NOV. 2 (25/05/2016)
LEE GREENWOOD LEADS COCA-COLA'S "SHARE A COKE AND A SONG" CAMPAIGN INTO MEMORIAL DAY (25/05/2016)
Spending Money: (20/05/2016)
CMT 2016 Music Awards Performances (20/05/2016)
Nashville's Charles Esten, Charles Kelley, Martina McBride and Hillary Scott will be the Featured Artists of the Day at Fan Fair X during Nashville's CMA Music Festival June 9-12. (19/05/2016)

 

Older News Items