Coldplay bested by Willie Nelson Chipotle Ad
It was not a tough act to follow: A too-long Coldplay performance that made all but the band’s biggest fans yawn. But Coldplay’s Grammy performance was quickly followed up by a better one — a Coldplay song, “The Scientist,” covered by Willie Nelson, in a commercial for Chipotle.
The commercial actually debuted online in August, but the contrast of it following a Coldplay performance was a stark one: Grammy viewers tweeting along called it the best Grammy performance, even though it wasn’t even part of the show.
Chipotle encouraged viewers to download the song on iTunes, with proceeds benefiting the Chipotle Cultivate Foundation. The two-minute-long commercial, which is the company’s first national television spot, highlighted Chipotle’s sustainable farming practices.
Some fan reactions:
• Best #Grammy performance? That incredible @Chipotle commercial featuring Willie Nelson covering @Coldplay's The Scientist. Wow.” — @brewhouse
• “Coldplay-based Chipotle commercial > actual Coldplay performance. #Grammys.” — @poniewozik
• “Willie Nelson makes everything better. Including Coldplay songs. #chipotlecommercial.” — @TexasHumor
The commercial was named AdWeek’s second-best commercial of the year. See it in full:
JASON ALDEAN TO HOST CAPACITY CROWD AS FIRST-EVER HEADLINER TO SELL OUT CMC ROCKS QLD COUNTRY FESTIVAL ACM "Entertainer of the Year” Nominee Sets The Tone For International Shows in Melbourne, Sydney and Queensland, AUS
LETTING GO… SLOW BY LORRIE MORGAN OUT FRIDAY, FEBRUARY 12 (11/02/2016)
UNDER THE APPLE TREE SESSIONS return for C2C 2016 Curated by BOB HARRIS Featuring Balsamo Deighton, Callaghan, Kimmie Rhodes, Pauper Kings, Dexeter, Jess & The Bandits and more to be announced (10/02/2016)
BIG MACHINE LABEL GROUP BRINGS STEVEN TYLER & FRIENDS TO CRS FOR MUSIC + MARDI GRAS A Thousand Horses, The Cadillac Three & Drake White Join Festivities (10/02/2016)
WEBSTER PUBLIC RELATIONS HOLDS 2ND ANNUAL LEGENDARY LUNCH SPONSORED BY THE COUNTRY MUSIC ASSOCIATION TO KICK OFF #CRS2016 (09/02/2016)
DOLLY PARTON HONORED WITH MOVIEGUIDE® MOST INSPIRING TV PROGRAM OF 2015 FOR "DOLLY PARTON'S COAT OF MANY COLORS" (08/02/2016)
Bear Family Records Celebrates Release of Jerry Lee Lewis At Sun Records: The Collected WorksBear Family Records Celebrates Release of Jerry Lee Lewis At Sun Records: The Collected Works (06/02/2016)
FAN FAVORITE MARTY BROWN RELEASES SINGLE "MAKE YOU FEEL MY LOVE" AND RETURNS TO GRAND OLE OPRY STAGE THIS SATURDAY, FEBRUARY 6 (06/02/2016)
DAN + SHAY RELEASE BRAND NEW SINGLE ‘FROM THE GROUND UP’ (06/02/2016)
LEE ANN WOMACK GOES TO THE WEST COAST SECOND WAVE OF GRAMMY NOMINATIONS, TOUR KICKS OFF IN LA FEBRUARY 17 (06/02/2016)