Coldplay bested by Willie Nelson Chipotle Ad

14/02/2012

It was not a tough act to follow: A too-long Coldplay performance that made all but the band’s biggest fans yawn. But Coldplay’s Grammy performance was quickly followed up by a better one — a Coldplay song, “The Scientist,” covered by Willie Nelson, in a commercial for Chipotle.


The commercial actually debuted online in August, but the contrast of it following a Coldplay performance was a stark one: Grammy viewers tweeting along called it the best Grammy performance, even though it wasn’t even part of the show.

Chipotle encouraged viewers to download the song on iTunes, with proceeds benefiting the Chipotle Cultivate Foundation. The two-minute-long commercial, which is the company’s first national television spot, highlighted Chipotle’s sustainable farming practices.

Some fan reactions:

• Best #Grammy performance? That incredible @Chipotle commercial featuring Willie Nelson covering @Coldplay's The Scientist. Wow.” — @brewhouse

• “Coldplay-based Chipotle commercial > actual Coldplay performance. #Grammys.” — @poniewozik

• “Willie Nelson makes everything better. Including Coldplay songs. #chipotlecommercial.” — @TexasHumor

The commercial was named AdWeek’s second-best commercial of the year. See it in full:

 


News Archive

THE ICONIC KENNY ROGERS TO PARTICIPATE IN UNIQUE INTERVIEW AT COUNTRY MUSIC HALL OF FAME® AND MUSEUM SATURDAY, AUGUST 16 (25/07/2014)
MADDIE & TAE GIVE A VOICE TO EVERY “GIRL IN A COUNTRY SONG” IN NEW MUSIC VIDEO (25/07/2014)
Sturgill Simpson, Devil Makes Three, Cantrell added to AmericanaFest (25/07/2014)
Farm Aid plays North Carolina with Willie Nelson, John Mellencamp, Jack White (25/07/2014)
Stoney LaRue becomes "First One to Know" (25/07/2014)
Kristian Bush single goes for adds (25/07/2014)
Florida Georgia Line, Blake Shelton top Billboard (25/07/2014)
Jeff Austin Band Announces a Fall West Coast Tour (25/07/2014)
Sarah Darling Lends Her Design Voice to Iconic Durango Brand (25/07/2014)
Chase Rice Prepares for Album Launch with Debut Performance on Late Night with Seth Meyers August 6 (25/07/2014)

 

Older News Items